Commerce Department and WAA Code of Ethics

Thanks to Tim Evans I was alerted to a report about the Commerce Department weighing in on privacy issues online. Suffice to say I agree with the direction Commerce is giving the Obama administration. Specifically the idea that, according to CNN’s Money, “the government ‘enlist the expertise and knowledge of the private sector’ to create ‘voluntary codes of conduct that promote informed consent and safeguard personal information.’”

More or less exactly what John Lovett and I proposed back in September of this year.

I have started reaching out to the media on this point — that we in the digital measurement community are already taking matters into our own hands and stepping up — but we could use your help! Please, if you know anyone in the press, send a link to this blog post along to them and help spread the word that as a community we can take responsibility for our own actions and we are willing to do what is right for consumers around the globe.

This issue affects all of us in the digital measurement sector — vendors, consultants, and practitioners alike. Please help us create awareness about our efforts.

Here are links to the relevant background materials:

• We have become our own worst enemy … a call to action!


• Proposed “Web Analysts Code of Ethics”


• Update to the “Web Analysts Code of Ethics”

Here is the link to the near-final draft of the Web Analysts Code of Ethics:

• Last chance to shape the Web Analysts Code of Ethics (WAA Blog)

The Standards sub-committee for the Code of Ethics met yesterday and as I publish this blog post John Lovett is presenting the final version to the Web Analytics Association Board of Directors. We expect the Code to be available to sign at the WAA web site in the coming weeks.

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