A press release came out from the Brewers Association today. They’ve changed the definition of what is a “small” brewer.
Here’s a blurb:
In the BA’s craft brewer definition, the term “small” now refers to any independent brewery that produces up to 6 million barrels of traditional beer. The previous definition capped production at 2 million barrels. The changed definition is currently in effect and can be reviewed on the BA website, BrewersAssociation.org. The change to the bylaws went into effect December 20, 2010.
I get what they’re doing. But doesn’t it seem like they’re working really hard to keep Anheuser-Busch InBev, MillerCoors, and their ilk out of “the club”? I mean, there’s a big difference between 2 million barrels and 300 million barrels, but still. What happens when the big little guys get bigger?
Of course, to me, the big difference between the members of the Craft Brewer Club and the…other guys, is marketing. Millions upon millions of dollars to convince us that industrial-brewed light lager is what beer really is and it’s what we want to drink.
Maybe that’s what the Brewers Association should use as their definition: Marketing dollars.
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