Selasa, 08 Februari 2011

Jung von Matt: Trojan Art Director Recruiting

Jung von Matt: Trojan Art Director Recruiting: "Jung von Matt: Trojan Art Director Recruiting

Jung von Matt is looking for Art Directors. To find them we used Trojan horses: 15 well-known photographers. They show their work regularly to the best creative agencies. So we integrated small job ads in their portfolios. For example as an inscription on a bus, a graffiti on a wall or a stitchery on a pullover. In this way the photographers carried our massage precisely to our target group.


Advertising Agency: Jung von Matt, Germany

Creative Directors: Holger Oehrlich, Philipp Barth

Art Director: Matthias Grotter

Copywriter: Gert Schilling, Holger Diesinger

Photographers: Uwe Düttmann, Emir Haveric, Achim Lippoth, Igor Panitz, Ralph Baiker, Staudinger&Franke, Anke Luckmann, Alexandra Klever, Joe Hoelzl, Jan van Endert, Alex Rank, Martijn Oort, Jörg Rothhaar, Gregor Collienne, Camilla Armbrust, Revo

Published: November 2010

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